A lot of posts and ads for alcoholic beverages in social, digital, and streaming media are – well – boring.
This might have to do with a lack of creativity on the part of the people developing the ad content. But some of it might also be rooted in the belief that social and digital media ads should not be too creative or ‘adventurous’ out of an ‘abundance of caution’.
Here at QBP, we set out to help brands solve both problems to increase ROI. We champion the idea of creative crowdsourcing to allow for more ideas and imagination to flow into advertising campaigns on social, digital, and streaming media that actually reach and engage the intended target market. We firmly believe brands should be more adventurous when it comes to advertising.
The rise of social and digital media has also brought with it new rules, regulations, and considerations many people are not familiar with or aware of. Social media law is a relatively new subject and not many attorneys have the needed level of expertise.
Fortunately, our search for competent social media law advice leads us to K&L Gates, a law firm with offices nationwide and a social media law consultancy. Coincidently, K&L Gates was awarded the title of corporate law firm of the year by US News and World Report for 2020.
Partner Desiree Moore and her team specialize in helping companies with sound advice before starting social and digital media campaigns and work with many brands who have already encountered a social media crisis. Doing so gives them a unique perspective and insight.
Inviting the input from creative minds everywhere can not only supercharge the creative thought process but greatly reduce the cost compared to hiring a traditional advertising agency.
Holding a contest and offering a financial reward in exchange for the best creative ideas can draw a lot of attention to a brand all by itself. Inviting the public to submit videos of them enjoying a brand’s products is another powerful ad tool.
Companies who want to engage in creative crowdsourcing here in the US or even worldwide need to develop a sound strategy and legal framework for public participation. What issues need to be addressed when drafting the rules of participation? What potential problem can arise and how can brands protect themselves?
How do you ensure that creative ideas, music, videos, and other aspects and components as part of an advertising campaign don’t violate any existing copyright? How do brands make sure contributions from influencers follow all applicable laws including FTC rules?
Having a good understanding and awareness of these matters not only is a sound and smart strategy but will allow brands to approach the world of creative advertising with confidence, open eyes, and an open mind. Social and online media has created many new opportunities and possibilities to directly reach and engage target audiences unthinkable even 10 years ago. Our goal is to help brands make the most of it to maximize brand growth and ROI.
What are your thoughts on creativity in social and digital media advertising and on inviting the public to help create content? How do you plan to utilize this medium to build and grow your brand?
If you have further questions about creating your next social and digital media campaign with public input please contact us at firstname.lastname@example.org.