Tom

Some of you may have heard of Captain Tom Moore.  Tom is a 100-year-old veteran in the UK who set out to walk 100 laps in his garden aiming to raise around $1,200 for coronavirus relief efforts before his birthday on April 30. His determination to complete the challenge while using a walking frame captured the British public’s imagination and a few weeks later he had raised over $40 Million for NHS Charities Together.  He received over 140,000 cards on his 100th birthday.  An online petition calling for him to be knighted received more than a million signatures and the [...]

A lot of people talk about the use of data to improve the effectiveness of marketing and advertising.  For those not very familiar with data it can seem a bit overwhelming at times.  There is so much data from different sources available that is can be hard to digest how all this data will be helpful.  Before you speak to any data providers make sure you know what type of data can help you build and grow your business. Data is essentially market intelligence.  Successful brands tell data experts what market intelligence they need – not the other way around.  Not [...]

Right before Easter, we put the reach potential of social media to the test.  We developed an idea for a creative Facebook post around rabbits and social distancing.  We spent a bit over $20 to boost it. The post reached over 8,000 people and got 574 likes, 778 loves, and 70 post shares.  Not bad for such a small ad investment.  Creative ads on Facebook and other social media platforms can work really well to engage consumers and draw them to your brand! While getting a lot of consumer engagement is great, as a food or beverage brand, you need [...]

Why social media was created in the first place Social media was initially created and designed to allow us to share posts – information, pictures, video – with others we care about.  Like sharing pictures of your kids with grandpa and grandma.  Or pictures of your recent vacation with friends. Soon after companies discovered social media and felt the need to get in on the act.  Of course creating similar emotional reactions as personal posts do can be a bit more challenging for a business. Depending on the type of business it is more so for some than for [...]

We are entering a new world in which person to person contact will be limited for some time - including in-person engagement events such as product tastings in retail stores.  The use of social and digital media to promote your brand and products will take on greater importance as it allows you to reach and stay in contact with new and current customers. At QBP, we have understood the importance of social and digital media marketing options long before the current virus outbreak.  Over the last 12 months, QBP has put together a world-class team of experts to help you [...]

- Thomas Simon, Founder & President of QBP The digital age and social media have created many new opportunities to build and grow beverage and food brands.  Connecting with your target audience has never been easier.  Successfully navigating the digital world allows you to differentiate your brand and directly reach and engage with consumers.  The list below was created based on my experience as a wine importer/wholesaler and working with numerous alcohol brands both new and well established, distributors and retailers. Create an emotional connection between your brand and your target audience. Give them a reason to love, respect and [...]